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Customer Monetization

10 Key Steps to Total Customer Monetization

When it comes to customer acquisition, best practices abound. While there is tremendous lip service around customer centricity, companies struggle to execute effective customer retention and monetization programs in this era of big data. To help, here are 10 key steps to total customer monetization and effective retention marketing. Know your customer – True identification of customers beyond data and technology challenges. (i.e. Active, Inactive, Loyal, Profitable, Type, Kind, One timer, Lost, VIP etc.) Today it’s…