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customer segmentation

A Sensible Approach to MarTech Choices

You’ve probably read somewhere the tongue-in-cheek definition of insanity that states, “Insanity: doing the same thing over and over and expecting different results.” It may not be Merriam-Webster’s definition, but it’s essentially the reason that MarTech solutions exist: to provide marketers new ways to achieve results and set realistic expectations for growth. Under that basic assumption, one can argue that MarTech solutions deliver sanity to the Marketing function. However, the sheer volume of MarTech solutions…

New Customer Segmentation Technology Allows Multi-Unit Brands to Build Stores with Greater Accuracy

SiteZeus introduces brand new solution for retailers powered by geosocial and mobile location data Accurately predicting future sales is the key to surviving and thriving in today's highly competitive, rapidly-changing retail marketplace. But who exactly is your target customer and what drives his or her buying decisions? That is a common question that keeps many decision makers up at night.  For the first time ever, SiteZeus has introduced a solution that provides tangible answers with greater insight into consumer…

Why Your Mickey Mouse Marketing Tactics Aren’t Working

There’s a memorable scene in “The Sorcerer’s Apprentice” from Disney’s Fantasia in which Mickey Mouse cuts up an enchanted broom into hundreds of pieces, only to be overwhelmed by hundreds of smaller versions of the same broom. It’s an allegory that marketers might take to heart when looking at customer segmentation. In many cases, segmentation creates a bigger problem by creating smaller versions of the same problem—namely, how to have a more personalized relationship with customers. You can’t fault marketers for not…

Why Should ‘Grey Area’ Players Fear GDPR?

In This Chat, Optimove's CEO Pini Yakuel Dove into How GDPR May Affect Marketing and Sales Technologies and the Impact on the US-Based Martech Companies Brands love to be in the headlines, only if they are making the right kind of news and delighting their customers. What if you lose to GDPR and end up making a news headline anyways... With the biggest disruption to marketing and brand connectivity coming next week, companies are leaving no stone unturned to ensure they are on the right side of GDPR compliance. US…

Accenture Acquires Altitude to Enable Companies Leverage IoT Opportunities

Accenture has acquired Altitude, a Boston-based design, and innovation consulting firm. The latest acquisition will enable Accenture to leverage Altitude’s years of experience in curating innovative products and experiences that resonate with wide range of customers, both B2C and B2B. Altitude is known as an award-winning product developer, integrating the fine nuances of technology, design and customer experience together. Over the course of time, Altitude has helped its customers turn novel technology into a…

Salesforce Invests in CloudCraze, Who Raise $20 Million in Series A Funding

Working with Salesforce is infectious for its partner; albeit a productive one. Beginning the year with a bang, continuing with its traditional celebratory mood since 2015, CloudCraze, Salesforce's natively-built enterprise e-commerce platform, has secured $20 million in funding. The Series A funding is led by Insight Venture Partners, partnered by Salesforce Ventures. The latest round of funding is expected to accelerate B2B commerce product development and team expansion across the US and EMEA. CloudCraze, as…

Magento Raises $250 Million Funding from Hillhouse Capital; To Scale Omnichannel E-Commerce Operations in Asia

Open source e-commerce platform Magento secured $250 million funding from Chinese alternative investment firm Hillhouse Capital Group (“Hillhouse”). The latest round of funding will boost Magento’s global expansion plans, especially in Asia. The funding will help the omnichannel e-commerce solution provider focus on becoming an independent firm. The parties were not available for any comment on the stake Hillhouse holds in Magento following the investment. According to The Financial Times, the current Magento’s valuation…