Browsing Tag

customer touchpoint

5 Tips to Increase Conversion Rates, Make Sure Your Message is Received

The numbers vary, but the average email open rate stands around 15% to 25%.(1) That means up to 85% of leads (and thus conversions) never have a chance because they are never seen by potential customers. Smart marketers know that conversion consistency is the key to more open rates, and this is achieved by learning about the customer and using that customer learning to fuel what the marketing department is doing. The end result is better performance, i.e., conversions. As Sky Cassidy, host of the podcast If You…

360 View Celebrates 20-Year Anniversary

360 View reaches an exciting anniversary this year when the company celebrates its 20th year of business. Providing bankers with the tools to better know their customers and their customers’ needs has been driving the organization since the beginning. With one of the first CRM’s built specifically for banks and credit unions, 360 View has been offering clients a comprehensive view of their customers for two decades. Early efforts from 360 View were custom, targeted software solutions for their clients. The focus…