Customized experience

Hive9, a provider of software for marketing leaders to plan, measure, and predict revenue from marketing, announced the availability of a suite of new features called Advanced Custom Attributes. These features, available throughout Hive9's planning and purchase support modules, will enable customers to accommodate complex segmentation needs and a wider variety of use cases. Marketing Technology News: StarNews Mobile Inks Deal with Sony Music Entertainment in Africa Users will have unlimited segmentation at any level…

Red Havas, the global Merged Media micro-network specializing in earned, social and experiential storytelling with content and data at the heart, released a white paper, titled "Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communication." The analysis highlights the value of P2P communications and the new ways people engage with brands—for example, their expectation that companies will communicate with them in a personal way, and about the issues they care about most. "B2B and even B2C brands haven't always…