Browsing Tag

Customized experience

Hive9 Introduces Advanced Custom Attributes to Accommodate Complex Marketing Segmentation Needs

Hive9, a provider of software for marketing leaders to plan, measure, and predict revenue from marketing, announced the availability of a suite of new features called Advanced Custom Attributes. These features, available throughout Hive9's planning and purchase support modules, will enable customers to accommodate complex segmentation needs and a wider variety of use cases. Marketing Technology News: StarNews Mobile Inks Deal with Sony Music Entertainment in Africa Users will have unlimited segmentation at any level…

Time to Rethink Paradigms of B2B and B2C Communication

Red Havas, the global Merged Media micro-network specializing in earned, social and experiential storytelling with content and data at the heart, released a white paper, titled "Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communication." The analysis highlights the value of P2P communications and the new ways people engage with brands—for example, their expectation that companies will communicate with them in a personal way, and about the issues they care about most. "B2B and even B2C brands haven't always…