Browsing Tag

d3

Nonprofit Digital Marketing Success: Finding the Right Partner

Digital marketing spending will surpass traditional advertising for the first time this year, according to the latest eMarketer¬†forecast. That fact is not lost on today's nonprofit organizations, which recognize they must keep pace with the expectations of today's consumers when it comes to communicating their mission, delivering a superior user experience and simplifying the donation process. "Even though traditional methods such as direct mail and telemarketing continue to be a strong channel for nonprofits," says Cyndi…