Cautious, Not Reckless: Debunking Perceptions of Millennial Small Business Owners
Cargo leverages neuroscience and AI to demystify the emotional drivers of Gen Y SBOs
Small business is crucial to North America’s economic climate. Representing over 98 per cent of all businesses, marketers need to crack the code on North America’s small businesses to fully understand the key issues and trends that both motivate and concern today’s entrepreneurs. Cargo, a full-service, marketing and advertising agency, specializing in helping big brands market to small businesses, is doing just this in a new study…