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Dan Levin

To TikTok or Not to TikTok, That Is the Question

As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar worry is starting to brew among marketers — the same worry that comes up every time a new platform hits the mainstream — which is if you haven’t already created a Marketing strategy for it that you’re desperately behind the eight ball. Fortunately, that's not supported by the evidence, and if you don’t believe me just ask Jennifer Aniston, who just joined Instagram for the first time and has already…