Browsing Tag

Daniel Fisher

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Daniel Fisher Managing Director (Europe) at Playbuzz Disney-backed storytelling platform, Playbuzz recently published a study showcasing the power of interactive content on branded content campaigns compared to traditional digital content. To better understand the impact of the study and how disruptive forces, including brand safety and fake news, affect branded story-telling, we spoke to Daniel Fisher, Managing Director (Europe) at Playbuzz.Tell us about your role at Playbuzz and the team/technology you handle. As…