Daniel Waas

Although webinars have been around for a while, their popularity has only continued to grow – the market is poised to approach $1 billion in the next decade. This is mainly due to the fact that they’re such an effective marketing tool. A webinar gives you a conversation at scale, which no other platform can deliver. And yet, webinars aren’t always treated with the attention they deserve and sometimes come across as overly scripted or just plain boring. The challenge for webinar hosts is making their presentations more…

Daniel Waas Director of Marketing - LogMeIn Webinar marketing has become a buzzword of sorts in martech.We spoke to Daniel Waas, Director of Marketing, LogMeIn to understand the nuances of webinar marketing.MTS: Tell us about your role at LogMeIn and the team you handle? Daniel Waas: Here at LogMeIn I serve as the director of product marketing for GoToWebinar. My background is in demand gen. I used to run the marketing for the GoTo products in EMEA. Back in Europe, I had three teams. One each in the UK, Germany, and…