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Data and Marketing Association

The In-Housing Gap: Productivity and Creativity Expectations Fall Short

A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but these are not being achieved The report, ‘Understanding In-Housing: Bringing Marketing Functions Home’, conducted by the Data and Marketing Association (DMA) with email marketing and transactional solution Mailjet, highlights some notable drops in increased productivity (-15%) and enhanced creativity (-11%) when marketers reported on the…