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data centric marketing

TechBytes with Marc Sabatini, CEO at aqfer

What is aqfer? The aqfer marketplace is an environment where marketers, who are currently licensing the aqfer data-centric marketing architecture, can license data from a data provider in the marketplace, who is also an aqfer licensee, to seamlessly utilize that data as per the terms in their direct license with the data provider. The advantage comes from leveraging technology already in place between the two parties (data company and marketer) to reduce the friction of moving data around and matching, and adding…