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Influencers Who Work Harder Deserve Deeper Rewards

As we enter 2018, influencer marketing is going through a bit of a renaissance as marketers form stronger ties with influencer partners than ever before in a bid to create the most engaging, authentic content for their target audiences. But as budgets rise, the number of influencers vying for revenue continues to grow. I met one company recently that claimed connections with a staggering 12 million influencers worldwide. No wonder then that ROI is such a hot topic. A 2017¬†report by Linqia into the state of influencer…