Browsing Tag

Data-driven approach

Create Independent Thinkers Not Insight Bottlenecks

Data is the backbone that powers some of the most innovative and creative companies on the planet. The ability to harness data to create actionable insight is an essential tool that companies of all sizes need to adopt to stay ahead of the curve. Ensuring that their business strategy is backed up by insight, rather than guesswork is often the difference between success and failure in today’s fast-changing marketplace. Despite this, achieving a data-driven approach is easier said than done. Some of the world’s leading…

Creativity Without Data Is a Shot in the Dark

Data and Creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology and data insight is inhibiting uniquely human inputs such as imagination and intuition. The truth is data and creativity are both vital components of any Marketing strategy, and the two can work together symbiotically to drive campaign goals. A recent McKinsey survey suggests companies that fully integrate creativity and data enjoy growth rates twice as high as companies that don’t, and…

Data Ownership: Why Big Tech Is Spying on Your Wallet and Why a Data Driven Approach Has Benefits for Both Brands and Consumers

Privacy issues are front and centre in our major economies. Talk of regulation is in the air everywhere; not just in California, where the California Consumer Privacy Act (CCPA) becomes effective on January 1, 2020, or the European Union, where the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. After repeated high-profile consumer data breaches from top-tier companies, consumers on every continent are fed up with so many apparent abuses of their privacy, and something must give. However, big…

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

Maureen Polo,  SVP, Brand Studio, Fullscreen Influencers could be growing in numbers but not in credibility. That's where influencer analytics platform come into the picture and try to prove their worth. To better understand how Influencer Marketing platforms influence social media buying behaviors and the idea behind the latest report, titled "Influence by the Numbers’, we spoke to Maureen Polo, SVP, FullScreeen. Tell us about your role at Fullscreen and the team and technology that you handle. I am Senior Vice…