Browsing Tag

data-driven performance

Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google

Report Highlights 63% YoY Growth of Amazon Sponsored Products Ads, Contributing to a 106% Rise in Sales Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a quarterly benchmark report that analyzes and highlights key metrics and trends for both paid and organic search, social, and display. The report looks to identify key drivers in ad spend shifts for Amazon, Google, Facebook, and Microsoft. Merkle will also be presenting a webinar on…

Merkle Combines Digital and Customer Analytics Under Ben Gott

Integrated team to help clients navigate the increasingly sophisticated and fast changing data and tech landscape Merkle, a leading technology-enabled, data-driven performance marketing agency, has promoted Ben Gott to lead its rapidly expanding analytics practice across EMEA. Merkle's mission is to enable orchestrated and valuable customer interactions across all marketing and service touchpoints. This can only be achieved through mastery of data, analytics and the customer identity. This in turn requires a mingling…

Merkle Named a Strong Performer Among Performance Marketing Agencies

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies by leading independent research firm Forrester Research, Inc. The agency was recognized for its people-first approach to performance marketing and for being strong in both paid search and programmatic display. Forrester recently released The Forrester Wave: Performance Marketing Agencies, Q3 2019, naming Merkle a strong performer. The report assesses the state…

Fluent, Inc. Appoints Dan Hall as Chief Technology Officer

Performance Marketing Company Continues to Strengthen Leadership Team with Former Infogroup Executive Fluent, Inc., a leading data-driven performance marketing company, announced the appointment of Dan Hall as its chief technology officer to help the Company continue to scale its business. In this role, Mr. Hall will support the Company’s continued focus on diversification of its products and driving best in class services for its clients. Additionally, he will help Fluent build a scalable infrastructure to support its…