Browsing Tag

data-driven technology

Inmar Intelligence Appoints Retail Industry Veteran Spencer Baird to Transformation Leadership Team

Baird brings extensive track record of driving digital transformation across grocery retail, e-commerce and Consumer Packaged Goods Inmar Intelligence a data-driven technology-enabled services company, announced the expansion of its executive team with the appointment of Spencer Baird as Executive In Residence – Transformation Office. He will be tasked with helping guide and accelerate the development of solutions across marketing, commerce and operations to facilitate and accelerate the industry’s digital transformation.…

Digital Audio Can Be An Advertising MVP – If Navigated Correctly

Mobile is the ideal catalyst for audio consumption affording the average adult over 50 minutes of listening time via mobile apps each day. Portability and the on-demand characteristics of this medium have shifted consumer attention, positioning audio ahead of social networking, mobile videos, gaming or messaging, according to eMarketer’s 2018 Mobile Time Spent Report. What’s more, 25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio. With consumers tuning into audio…