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data governance capabilities

Adobe Announces Industry’s First CDP Architected For First-Party Data

Adobe (Nasdaq:ADBE) today announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies. Marketing Technology News: MarTech Alliance Learning Membership “With first-party data rising in…