Influencers Who Work Harder Deserve Deeper Rewards
As we enter 2018, influencer marketing is going through a bit of a renaissance as marketers form stronger ties with influencer partners than ever before in a bid to create the most engaging, authentic content for their target audiences.
But as budgets rise, the number of influencers vying for revenue continues to grow. I met one company recently that claimed connections with a staggering 12 million influencers worldwide. No wonder then that ROI is such a hot topic. A 2017 report by Linqia into the state of influencer…