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Data Swamp

3 Tips for Emerging from the Data Swamp Victorious

Did you know it’s estimated that bad data cost US companies $3.1 trillion in 2016? Many sales teams are entering data into their systems manually, leaving data sets muddied, duplicated and inaccurate. This is a huge problem for sales teams, as their jobs depend on having reliable and easy to access data at their fingertips. If not, their prospecting will quickly go to the wayside. This is where the struggle starts for many sales departments. Today’s sales technologies allow organizations to measure almost anything,…