Browsing Tag

data user experience

Adform Sets a New Standard for Transparency & Efficiency With Independent PWC Review of Its Recently Launched Adform FLOW Platform

Adform, the only independent global enterprise technology covering all aspects of the digital campaign lifecycle, receives PwC validation that its independent and integrated advertising platform, supplies modern marketers with transparent and efficient tools. In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and AOP in the UK. The research, which was executed by PwC carried out an extensive investigation that mapped the digital supply chain. The…

Access to Data: The ROI Booster Everyone Overlooks

Bottlenecked business processes can spell slow-motion disaster for companies in search of a competitive edge. So why do so many of these businesses rely on a few trained Data Specialists to not only provide the rest of the team with valuable information to help them execute and achieve but furthermore conduct their own higher-level analyses that help forecast the future? Companies around the world face data accessibility challenges, and they’re distinctly harmful to IT departments and prevent them from making all the…