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Dennis Buchheim

IAB Tech Lab Launches Podcast Measurement Compliance Program

NPR & Rawvoice/Blubrry Earn First Seals of Compliance The IAB Technology Laboratory Podcast Measurement Compliance Program has entered the marketplace championed by major podcast publishers and platforms, signaling high demand for the guidelines that help solve podcast advertising's many measurement challenges. NPR and Rawvoice/Blubrry are the first companies to earn the Podcast Measurement Certification. “NPR is excited to lead the way in accurate and transparent metrics for podcasts, and the IAB guidelines…

IAB Tech Lab Launches New International Digital Measurement Compliance Program

Japan’s Cyber Communications Inc Is First to Complete Audit & Secure Verification The IAB Technology Laboratory officially launched the new IAB Tech Lab Measurement Compliance program, providing a new option for assessing companies’ implementations of critical industry measurement standards. The new measurement compliance offering will focus on companies based outside the U.S., supporting 43 national IAB markets. IAB Tech Lab introduced a range of technology compliance programs last year to verify accurate…