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dentsu Media

dentsu Media Launches Unique People Based In-House Buying Solution

dentsu International’s media service offering, dentsu Media announced today the launch of its new in-house buying solution – Data Enabled Linear TV Activation, also known as DELTA. DELTA reimagines the way our teams have been executing programmatic TV to enhance data-driven, people-based linear TV for clients. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… “Clients want a more accountable and holistic people-based approach when it comes to…

dentsu Media to use Comscore for Local Television in 2021

Media powerhouse expands partnership with Comscore's audience and impression-based solutions in local markets Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that dentsu Media will expand its long-standing partnership with Comscore, adding dentsu's M1 advanced audiences platform to its local market agreement. Marketing Technology News: Widen Named to Constellation ShortList Digital Asset Management (DAM) for Digital Experiences "We believe in the meaningful…