Browsing Tag

destination marketing organizations

AdTheorent Launches Destination 360° for Destination Marketing Organizations

First-to-Market Offering Drives Destination Visitation; Showcases Economic Impact of Digital Advertising Campaign AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced the launch of Destination 360°, a new offering created for Destination Marketing Organizations (DMOs).  AdTheorent's machine learning-powered solution is a first-to-market product designed to drive and measure visitation to a destination as well as…

Sojern’s New Digital Co-Op Program Boosts Local Tourism Growth with Comprehensive Advertising and Analytics Package

New Program Solves Unique Needs of DMOs Looking to Tie Together Multiple In-Market Campaigns and Prove Total Economic Impact Sojern, the leading provider of digital marketing solutions for the travel industry, announced a new Digital Co-Op Program designed to benefit destination marketing organizations (DMOs) and local hotel and attractions marketers across North America. Historically, co-op programs, in which a DMO integrates its marketing budget, campaign strategy, and overall KPIs with local area hotels and…