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Dev Ganesan

PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

PathFactory announces enhanced reporting capabilities powered by Looker that will uncover unparalleled insight into marketing effectiveness and equip marketers with actionable data points PathFactory, the award-winning Content Insight & Activation platform, today announced a collaboration with Looker, the modern data platform, that will reinforce PathFactory’s stronghold as leaders in the content engagement space. The integration of Looker within Path Analytics, PathFactory’s best-in-class analytics suite, will equip…

PathFactory Welcomes SaaS Leader Dev Ganesan As New CEO

Fast-Growing Marketing Technology Company Adds Experienced Leadership to Build on Momentum and Capitalize on Growth Potential Marketing technology company PathFactory announced that it has named Dev Ganesan as CEO. Ganesan brings a proven track record of scaling SaaS-based companies that will further drive PathFactory's rapid growth and product innovation. PathFactory's Content Insight and Activation Platform helps B2B marketers deliver a truly seamless customer experience by enabling buyers with the right content at every…