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Device Graphs

4 Questions Every Marketer Should be Asking about Device Graphs

With the proliferation of mobile devices and the increasingly complicated nature of the consumer journey, a growing proportion of marketers have adopted cross-device tactics to ensure their digital marketing is effectively reaching consumers. According to Winterberry and the IAB, last year over 50% of marketers said that cross-channel measurement and attribution was occupying the most time and resources. This sentiment has increased this year. While marketers don’t need to be convinced of the importance of cross-device…