Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream …
TechBytes with Rasmus Skjoldan, Chief Marketing Officer, Magnolia
Why do you think YouTube decided to create more targeted advertising spots rather than just showcase different forms of advertisements? …
People-Based Marketing: 5 Ways to Win
Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter …