digital marketers

The Audiens Customer Data Platform (CDP) gives digital marketers the ability to instantly personalize their data on their terms, get more out of their customer data and cut the waste from their advertising spend Audiens, a global independent customer data platform and audience management tool, has received an $8M (£6.5 M) cash investment from South Korea's NHN Corp. This is the first investment in a European technology company for NHN. The investment accelerates Audiens international expansion plans and strengthens the…

Sometimes it can seem like there’s not enough time in the day, or coffee in the pot, to let digital marketers do all they need to do. No two days are the same, no two campaigns are identical, and no one product or initiative has the same requirements as its predecessor. Given the changing digital marketplace and the ever-growing importance of digital marketing, it’s no wonder that marketers are so busy: They have one job title, but innumerable job responsibilities. Worse, all too often the tools that should guarantee their…

Essential Advertising Marketing Spy Tool - SocialPeta In today's hyper-competitive marketing environment, digital marketers need all the help they can get. For marketers looking for a foolproof tool to improve their marketing strategy without incurring high testing costs while gaining leverage over competitors, there is SocialPeta — an advertising spy tool designed to help digital marketers make smarter marketing decisions. How Does SocialPeta Work? So how exactly does SocialPeta manage to…

Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than one-in-seven marketers find that…

Why do you think YouTube decided to create more targeted advertising spots rather than just showcase different forms of advertisements? Targeted Advertising is all about achieving relevancy. Digital experiences are still terribly disconnected from the real desires of the human beings that are searching online for entertainment, new skills, news or the thrill of peculiarity. Becoming relevant now is about real human communication—and as soon as you reach a near-human communication or even something that feel could honest…

Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter and Facebook developing a number of custom audience solutions for brands, and platforms such as LiveRamp collaborating with a broad range of agencies and brands to leverage customer data for hyper-targeted campaigns. This growing trend has recently hit the marketing mainstream. But what exactly is it? In short, people-based marketing refers to strategies that match customer data (such as a…