digital marketers

COVID-19 forced consumers into the digital world like never before. Global online content consumption doubled in 2020, with American e-commerce spending increasing 32.4% from 2019. Last spring businesses scrambled to adjust to this…
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Apple's iOS14 updates leave online retailers seeking new ways to reach consumers ShopFluency, a software solution that delivers fact-based, data-rich customer profiles, is guiding clients through Apple's recent changes to cross-site…
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The digital marketing industry has faced a number of drastic changes over the last few years. From the introduction of new regulations such as CCPA and GDPR as a result of increased concerns over consumer data privacy, to the death of the…
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Global advertising technology leader, The Trade Desk announced that it has launched operations in India, as well as the appointment of Tejinder Gill as the company’s India General Manager. Tejinder will lead the company’s business and…
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Groundbreaking research from Reveal Mobile provides a full view into how digital marketers are spending to get consumers back into physical stores. Reveal Mobile conducted a nationwide survey to understand how digital…
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As far as the public’s attitude to the business of digital marketing is concerned, the news only seems to get worse. In fact, we probably can’t call it news anymore, but just one more confirmation that consumers aren’t happy and real change…
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Arena Calibrate is a free analytics tool for digital marketers, with cross-platform data integration, interactive prebuilt reports & ML-driven analysis. Position2 announced the launch of Arena Calibrate today, a revolutionary…
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The advertisement industry presents lots of exciting opportunities for advertisers, digital marketers, and publishers. Content creators are not left out of the bandwagon. They can create and sell their content and make a decent profit…
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Ad Data Organization, Standardization, Visualization Solution to Help Improve Time to Insight and Action Lumenad, the leading provider of advertising data organization, standardization and visualization software, announced today the…
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A new survey from MessageGears highlights the important role digital messaging continues to play in B2C marketing, while underscoring the immense challenges facing marketers in terms of COVID-era messaging and customer data access…
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Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is a visually rich ad planning software that gives ad buyers,…
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The Audiens Customer Data Platform (CDP) gives digital marketers the ability to instantly personalize their data on their terms, get more out of their customer data and cut the waste from their advertising spend Audiens, a global…
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Sometimes it can seem like there’s not enough time in the day, or coffee in the pot, to let digital marketers do all they need to do. No two days are the same, no two campaigns are identical, and no one product or initiative has the same…
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Essential Advertising Marketing Spy Tool - SocialPeta In today's hyper-competitive marketing environment, digital marketers need all the help they can get. For marketers looking for a foolproof tool to improve their marketing strategy…
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Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service Digital marketing managers have slammed current attribution solutions as…
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Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter and Facebook developing a number of custom audience solutions for brands, and platforms such as LiveRamp…
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