New Consumer Research Reveals Increasing Usage of Multiple TV Sources by Viewers in Major European Countries
Independent Study Conducted by Gracenote and Nscreenmedia Reveals Insights into Consumer Behavior and Attitudes on Pay TV, Free-To-Air and Online TV in the UK, Germany and Sweden
Gracenote, a Nielsen company, and nScreenMedia, a leading digital media analyst firm, announced findings from a new independent survey focusing on pay TV, free-to-air and online TV viewership in major European countries. The study titled, "TV Universe - UK, Sweden, Germany: How People Watch Television Today" offers the most current and holistic…