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district m

TechBytes with Dom Fortin, CTO, district m

Tell us about your journey into the digital technology industry? My journey into the digital really started in my early 20s - in 1999, I enrolled in a Software Engineering program. Throughout my university years, I worked as a web developer as a sideline to make a little bit of cash and one summer, a couple of friends and I decided to launch a dating website, as it had just become a huge trend. This is where I started to understand the importance of online advertising, as it ended up bringing us a huge chunk of our…

district m Announces $12 Million Investment From Investissement Québec And Fonds de solidarité FTQ

Funds Will Drive AI Developments, International Expansion and Talent Acquisition Leading Montreal-based advertising technology company, district m, announced that it has secured $12 million investment to fuel future growth. This second round of funding comprises an entry investment of $9 million from Investissement Québec (IQ) and a new investment of $3 million from the Fonds de solidarité FTQ, a financial partner since 2016. This round of funding brings the total amount invested over the last two and a half years to …

district m Ranked in Deloitte Technology Fast 500

Company Celebrates Exceptional Growth, Announces New Chief Revenue Officer, Rémi Fournier district m, a Montreal-based leading advertising technology company was accoladed on both sides of the border for its exceptional growth and innovation ranking #123 and #25 in the Deloitte Technology Fast 500 North America and Fast 50 Canada respectively having achieved 926% revenue growth between 2014 and 2017. With this growth, the company also announced the recent appointment of Rémi Fournier to the role of Chief Revenue Officer…

TechBytes with Adrian Pike, Chief Marketing Officer, district m

Adrian Pike Chief Marketing Officer at District M district m receives 10 billion ad requests a day and this generates enormous amounts of data. In this context, we spoke to Adrian Pike, Chief Marketing Officer at district m, to understand what technologies in AI/Machine Learning are being deployed to make the AdTech platform more revenue-centric.Tell us about your role at district m and the team/technology you handle. As CMO, my role includes all aspects of marketing, from brand awareness to demand generation for…

district m Focuses on Engagement Metrics to Provide More Insight on Reporting Platform camp

district m has Redesigned the UX for camp to Give More Insight to Advertisers district m recently unveiled new functionalities and a new look for camp, its reporting platform for advertisers. These new additions were built to give more control and insight to advertisers over their campaign’s performance. district m is a full-service advertising exchange that creates open, transparent marketplaces through which publishers and advertisers can quickly and easily connect to maximize today's digital advertising demand. camp…

district m go Unveiled to Scale Digital Advertising and Search Marketing

district m go Is Able to Provide a Complete Platform to Help SMBs Leverage the Full Power of Digital Advertising district m is proud to unveil go, the evolution of mypixel. The new iteration of the platform is adding two new prospecting features: display advertising and search marketing to build on top of the rock solid retargeting platform that launched in the third quarter last year. By integrating display advertising and search marketing technology, district m go is able to provide a complete platform to help SMBs…

Interview with Adrian Pike, CMO, district m

"Audiences are demanding more, they want less intrusive ads whilst at the same time more engaging ones. This is reflected by the creation of other associations like the ‘Coalition for better ads’and in the growing interest for DCO (Dynamic Content Optimization)."Tell us about your role at district m? What inspired you to be part of an advertising technology company? As CMO, my role includes all aspects of Marketing, from Brand Awareness to Demand Generation for the district m brand and sub-brands. I was offered the…

district m Launches mypixel, A Self-Serve Programmatic Advertising Platform For SMBs

mypixel Levels The Playing Field For All Companies To Participate In The $270 Billion Digital Advertising Industry district m, a leader in programmatic advertising, launched mypixel, a powerful self-serve retargeting platform designed to help small businesses launch creative ad campaigns. "We realized there's a huge gap in programmatic advertising solutions for local businesses and small companies. With mypixel, we are excited to offer all businesses the ability to create professional and sophisticated…