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Donovan Neale-May

Live Data Is Now The Lifeblood For Telco Value Creation

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data. According to PwC, the current value of the data economy will rise to more than $400 billion by 2025. The biggest beneficiaries of data currency trading are telecommunications companies, notes a new editorial perspective from the Chief Marketing Officer (CMO) Council. "Possessing a…

Telco Marketers Report Big Appetite for Live Data Insights to Add Customer Value and More Relevant Digital Services

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth While possessing a vast abundance of ever-multiplying customer data, the world’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams and be used for competitive advantage. In…

Fortune 1000 C-Suite Survey: 96% See Their Marketing & PR Teams as “Unwilling or Unable” to Prove ROI; Increasingly, Top Companies Are…

All but One of the 400+ C-Suite Respondents Said They Believe in the Power of Great Marketing and Communications to Create Business Value CONNECT CFO LEADERSHIP SUMMIT – Multiple Proof Analytics surveys of more than 400 senior business leaders in 160 key Fortune 1000 C-suites reveal that most top executives see their marketing and communications teams – and by extension their agency partners – as either “unwilling or unable” prove the ROI of their investments, prompting companies to evaluate new ways to break the impasse,…