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DX strategy

74% of Marketers and CX Professionals Say Customer Loyalty is Driving Digital Experience

New Research from Clicktale Reveals Customer Loyalty to Be the Biggest Driver for Digital Experience Strategies Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers. That’s according to research from experience analytics company Clicktale, which surveyed 200 marketing and CX professionals across the US and UK. Released in Clicktale’s Defining Digital Experience report, the research…