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Dynatrace’s Business Analytics

Mitchells & Butlers Serves Better Business Results With Dynatrace

Software Intelligence Platform Used to Optimize Pipeline Conversion in Real-Time, Increase Bookings and Order-At-Table Revenues Software intelligence company Dynatrace announced that Mitchells & Butlers, one of the UK’s largest operators of pubs, restaurants and bars, has selected Dynatrace® to help drive better digital experiences, and ultimately increase revenue. M&B is using Dynatrace to both monitor and optimize the performance of their digital channels, and at the same time combine this data with business…