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e-commerce campaigns

Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write Stuff: How CMOs Can Use AI to Develop Data-Driven Marketing Creative,” on stage at Shoptalk 2019. At a time when retail marketers must leverage science instead of guesswork to craft digital marketing creative that stands out from the noise, this first-of-its-kind analysis explores how and why language impacts the performance of marketing campaigns across…

Hivewyre Now Offering Access to Placed Attribution

Hivewyre is now offering its clients the option of having their e-commerce campaigns measured in new and exciting ways: Placed Attribution. With this new partnership, clients can now gain insight into valuable in-store data including quantifiable metrics of those online shoppers who are exposed to digital ads, and how that translates to real world store visits, bringing with validation of their advertising dollars. Bridging the Digital and Physical Gap With Hivewyre’s unique focus on e-commerce clients, it is easy to…