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Twinings Chooses E.Fundamentals to Help Boost E-Commerce

Global tea brand invests in ecommerce analytics platform to increase its sales performance online World-famous tea brand Twinings has chosen ecommerce analytics provider e.fundamentals to help drive sales of its everyday and speciality teas through retailers’ websites. Twinings becomes the second brand from Associated British Foods plc this year to sign with e.fundamentals’ retail service.  The service continuously reports how brands measure up against eight fundamentals shown to be the key elements influencing online…