Eagle Eye

Direct insights from US retail leaders at Petco and Giant Eagle offer personalisation guidance relevant for all Customer personalisation is the new must-have element of any sophisticated operation. While customer satisfaction has always…
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Why loyalty programs are not reaching their full potential What kind of business comes to mind when considering a loyalty program? Maybe it’s a coffee shop that will offer you a free cup after 10 purchases tracked by stamps on a card,…
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Big Launch Day Rewards Users With Fuel Discounts, Extra Points Z Energy, one of New Zealand’s leading fuel and convenience providers, has launched a new loyalty program in partnership with loyalty SaaS and AI technology company Eagle…
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The partnership between leaders in retail marketing technology will enable real-time, personalised receipt messaging for retailers worldwide. Eagle Eye, a leading SaaS and AI technology company that executes loyalty, personalised…
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The strategic decision to partner with third-party redemption partners is still a critical consideration for loyalty programs today. However, this strategy also brings its own set of challenges. In this article, I talk about the…
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Retail media is in the news every week as retailers and brands worldwide expand and innovate their offerings. Retail media refers to retailers monetising their physical and digital assets by enabling advertisers to reach shoppers with…
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Coalition loyalty programs let consumers earn and spend points across multiple businesses. It's a simple enough premise: increase the number of ways customers can transact across your loyalty program and you create more engagement with…
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Australian retailers are taking a fresh look at their loyalty programs, bringing in new tech and focusing more on what customers actually want. While collecting points is still common across the industry worldwide, the most savvy players…
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Understanding the factors driving major change for retail marketers across Asia-Pacific Retailers in Australia, New Zealand, and the wider Asia-Pacific region are at a pivotal moment in how they engage with customers. According to a…
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This year, the UN’s official theme for the day is for ALL women and girls: Rights. Equality. Empowerment, while the International Women’s Day site theme is accelerating action. This year, three leaders in the tech space are reinforcing the…
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As we approach 2025, several key data and AI trends are poised to significantly affect the technology landscape, particularly when it comes to customer experiences, marketing and advertising. Leading experts discuss what the year ahead…
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Loyalty programs have come a long way since their humble beginnings. Once, loyalty was measured in the collection of colourful stamps. Now, with the advent of modern data science, AI and the availability of high-powered cloud-based…
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Eagle Eye, the leading SaaS business that executes loyalty, personalised promotions and omnichannel marketing solutions for retail, travel, and hospitality brands, today announced a partnership with Neophyte.ai. Neophyte is an Indian…
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Looking to leverage the latest tech to take your company’s lifecycle marketing to the next level? Here’s some expert advice from an industry expert In this article, I’ll distill down lifecycle marketing into the four foundational pillars…
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Advances in data collection and predictive analytics, along with the mainstreaming of technologies such as consumer data platforms (CDPs), have ‘disrupted’ the application of customer lifetime value (CLV). Artificial intelligence and…
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The crumbling of the third-party cookie has been up for debate for a good four years since Google made their initial announcement to deprecate the cookie - but how quickly things have changed. In the beginning, Google heavily cited…
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Discover how to select and integrate technology solutions to create a cohesive, future-ready MarTech stack If you’re bothering to read this article, you’ve surely already Googled or ChatGPTed, ‘What’s a composable technology…
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Oracle has hit headlines this month across the globe, with news it is shutting down its ads business. The company revealed revenue declined to $USD 300 million in the 2024 fiscal year, compared to $USD 2 billion in reported revenue in 2022.…
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Eagle Eye, a leading SaaS company that creates digital customer connections enabling personalised, real-time marketing, is pleased to announce it has secured a one-year contract, with the option to renew for a further year, with Tesco…
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Eagle Eye, a leading SaaS company that creates digital customer connections enabling personalised, real-time marketing, is pleased to announce it has secured a one-year contract, with the option to renew for a further year, with Tesco…
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