Omnisend Research: Half of Ecommerce Marketers Don’t Segment Contacts, Despite Higher Revenue With Targeted Messages
Though Targeting Campaigns for Relevancy Is a Known Best Practice in the Marketing World, Ecommerce Brands May Need an Extra Push. According to a Recent Customer Survey Performed by Omnisend, Ecommerce Brands Are Not Still Regularly Using Segments to Target Their Campaigns
Omnisend, omnichannel marketing automation platform for ecommerce, has released new data concerning the segment adoption rate for marketers.
Despite proven results earned with targeting campaigns, ecommerce marketers are still reluctant to begin…