The Majority of Consumers Express a Preference for Influencers Who Create Authentic, Engaging Content The ‘Influencer Marketing 2020’ report, published …
Study Reveals that Company and Third-Party Data Quality is Key to Improving Marketing Effectiveness
Integrating Quality Data Sets Is Critical for Accurate Customer Views and Optimizing Media Mix Research Now SSI, the global leader …
New AdRoll Research Finds 81 Percent of Organizations Use Marketing Attribution
Global Adoption Of Marketing Attribution Has Increased Even As A Majority Of Businesses Still Struggle To Act On Insights, According …