Millennials’ Preference for Authentic and Transparent Content Shakes up Global Influencer Marketing Industry, New Report Finds
The Majority of Consumers Express a Preference for Influencers Who Create Authentic, Engaging Content
The ‘Influencer Marketing 2020’ report, published by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital marketers surveyed, the purpose influencer marketing serves for their business has changed drastically in the last 12 months, with 56% claiming the younger generation of consumers is proving the biggest driver of change.
The report, which stems from a survey…