Browsing Tag

Econsultancy

Millennials’ Preference for Authentic and Transparent Content Shakes up Global Influencer Marketing…

PRNewswire Nov 16, 2018 0

The Majority of Consumers Express a Preference for Influencers Who Create Authentic, Engaging Content The ‘Influencer Marketing 2020’ report, published by Influencer Intelligence in association with Econsultancy, found that for…
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Audience Data

Study Reveals that Company and Third-Party Data Quality is Key to Improving Marketing Effectiveness

PRNewswire Jun 8, 2018 0

Integrating Quality Data Sets Is Critical for Accurate Customer Views and Optimizing Media Mix Research Now SSI, the global leader in digital market research data and data services, has released a report with Econsultancy…
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Marketing Attribution

New AdRoll Research Finds 81 Percent of Organizations Use Marketing Attribution

Sudipto Ghosh Oct 4, 2017 1

Global Adoption Of Marketing Attribution Has Increased Even As A Majority Of Businesses Still Struggle To Act On Insights, According To A Survey By Econsultancy AdRoll, the performance marketing platform, has published its 2017 State of…
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