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Editorial Analytics

Merger Company ‘SmartOcto’ Result of Discovery in Editorial Analytics

The editorial analytics systems SmartOcto and Content Insights claim to have found the holy grail in the news industry: a direct route from insights to profit. The companies regard the results of their joint efforts on the groundbreaking Value+ project so powerful that they decided to merge. As the new company ‘smartocto’ they will take their unique solution to more newsrooms in the world, backed by a consortium of prominent investors. Marketing Technology News: Alana CityStyleBot is the Stimulus to Save the High Street…