EDO

Platform for Competitive Intelligence and Search Engagement Empowers Users to Quickly Generate Unprecedented Insights on TV Ad Activity, Effectiveness, and Consumer Purchase Intent EDO Inc., the data, measurement, and analytics company, announced the launch of its new Ad EnGage platform. The platform is the industry’s first user-directed TV ad insights platform, putting the power to quickly and easily generate unprecedented TV ad insights in the hands of brands, agencies, and networks. The platform can be customized with…

New Solution Offers Unprecedented, Real-Time Insights into Consumer Interest in SVOD Titles EDO, the data, measurement, and analytics company, announced the beta launch of its Entertainment EnGage (EEG) product, a solution that leverages EDO’s unique, census-level, syndicated measure of Search Engagement to provide real-time insights on the engagement levels and relative interest in streaming originals, whether TV shows or movies, and celebrities. This powerful, predictive behavioral signal gives streaming services and TV…

New Partnership Harnesses EDO's Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new partnership with Toyota, the global leader in automotive manufacturing and sales, to improve TV advertising campaign performance.  The partnership will allow EDO, Toyota, and Toyota's advertising agencies to better understand customer behavioral response to creative messaging and media targeting and provide real-time insights, as well as competitive intelligence. EDO analyzes each…