Prediction Series 2019: Interview with Einat Weiss, VP Global Marketing, NICE
Tell us about your role at NICE and how you leverage technology to manage your team and complete tasks you are responsible for.
I lead the global marketing strategy for NICE, reinforcing our company’s mission of perfecting customer experience and preventing financial crime. This includes overseeing all go-to-market strategies, including demand generation, brand awareness and field activities.
Technology plays an important role in every aspect of my job, from executing marketing activities to enhancing team…