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EiQ analytics

Eicoff Selects TVSquared for Addressable, OTT & Linear TV Attribution

TVSquared has been selected by Eicoff to provide addressable, OTT, and linear TV attribution for its clients. The full-service agency has incorporated TVSquared's always-on attribution technology into its EiQ analytics platform to generate transparent performance, reach, frequency, and reach extension analytics for its clients’ cross-screen video campaigns. From its start more than 60 years ago, Eicoff has leveraged media for performance and is credited with pioneering the use of direct response TV (DRTV) for advertisers.…