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Electronic Entertainment Expo

Atari Brings the New Atari VCS Video Computer System to Life During E3 2019 — Launching Official Presale in Partnership With GameStop and…

After Successful Indiegogo Campaign, Atari Re-Energizes Legacy Fans and Engages New Generation of Gamers by Announcing Atari VCS Configurations, Specs, and Pricing for Systems and Accessories Atari — one of the world's most iconic consumer brands and interactive entertainment producers — makes several major announcements about its all-new Atari VCS home gaming and entertainment system during the 2019 Electronic Entertainment Expo (E3) in Los Angeles, where it is holding private preview meetings with press, retailers, and…

The Next Brand Sponsorship Frontier: Enhancing the eSports Fan Experience 

In recent years, the booming business of video games has spawned a huge next generation of consumer engagement.  For those who have been living under a rock—or at least far away from the monitor screens and events that are involving more than 70 million viewers and billions of dollars— this burgeoning phenomenon is the world of competitive eSports. eSports, in which professional video game players face off against each other, has become a fast-expanding spectator sport filled with teams, leagues, and arenas (with yet a…