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RollWorks Launches Sales Insights to Drive Marketing and Sales Alignment for Account Prioritization of Sales Outreach

New Capabilities Powered by Machine Learning Highlight Accounts With Spiking Engagement Activity Delivered to Sellers Inside Their Salesforce CRM RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A…