email technology

SparkPost, the world's largest email delivery and analytics platform that delivers nearly 40 percent of the world's email announced it was named the "Best B2C Email Marketing Solution" by leading market intelligence organization MarTech Breakthrough, which recognizes the companies and technologies that drive marketing in a digital world. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World SparkPost's sophisticated technology…

Google has joined the growing list of email technology companies developing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Gmail to display logos beside authenticated email, securely and at scale. BIMI provides a secure, global framework enabling email inboxes to display sender-designated logos for authenticated messages. It also includes protections to prevent senders from spoofing logos owned by other organizations. For instance, a bank could use BIMI to display…

Ecwid E-commerce Platform Delivers Dynamic Content to Help Merchants Grow Their Stores and Revenue Ecwid, a leading global software-as-a-service (SaaS) e-commerce company with more than 1.5 million merchants in more than 175 countries, introduced a simple and efficient email solution that utilizes the latest advancements and functionality in the AMP open-source project for email technology, to enable dynamic, updateable content for email e-commerce. Ecwid has developed a smart email solution that allows e-commerce…