Browsing Tag

emerging channels

How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives

Tina Wilson Nov 23, 2022

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability…
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Social Media Platforms

The Average PR Pro Tracked 5 Metrics in 2021 and Will Track More in 2022, Muck Rack Survey Finds

Business Wire Nov 11, 2021 0

Muck Rack's State of PR Measurement surveyed 500+ PR professionals about how they measured success in 2021 and their plans for 2022 PR pros plan to expand on the metrics they use to measure success in 2022. According to a survey of more…
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