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Emily Collins

Epsilon Named a Leader for Loyalty Services; Only Provider Also Recognized as a Leader in Loyalty Technology by Independent Research Firm

Epsilon, a global leader in interaction management, announced that it was named a Leader in the July 2019 report “The Forrester Wave: Loyalty Service Providers, Q3 2019” by Forrester Research, Inc. This recognition is in addition to being named a Leader in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 for its Agility Loyalty solution. Only Epsilon is a leader in both evaluations. The report found that nearly every US online adult belongs to a loyalty program, yet only 44% agree that programs make them feel…