Browsing Tag

Emotional Reactions

Latest Canvs Study Proves Audience Emotions Predict Live TV Viewership

'This Is Us’ Saw a 10% Increase In Live Tune-In Following a Strong Week of Emotional Reactions (ERs) Driven by Talent Georgetown University’s McDonough School of Business and emotion measurement leader Canvs has announced a joint study on how the television show audience Emotional Reactions (ERs) impact the following week’s live airing viewership. The study on Audience Emotions -- Reacting to Actors, Characters, and Programs: Social TV Content and Television Viewing Behavior -- found that certain viewer ERs in response to…