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EmpathyAtScale

IDC Publishes Future of Customers and Consumers Framework to Guide Enterprises Toward EmpathyAtScale

In today's technology-driven world, customers and consumers have made the experience they receive from a brand a crucial aspect of any engagement or customer journey. Brands will be competing for customers and loyalty based increasingly upon the experience the customer receives, not just the product they buy. To guide organizations through this transition, International Data Corporation (IDC) has published the Future of Customers and Consumers (FOCC) framework. Marketing Technology News: Questionmark Releases Discounted…