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40% of Consumers Struggle to Differentiate Between Brands When Shopping Online

New research from eCommerce search and discovery specialist EmpathyBroker has revealed that, while online sales continue to grow, people still find the digital shopping experience lacking with four-in-ten consumers saying they’re unable to differentiate between one online brand and another. According to the survey of over 1,500 UK consumers, many believe retailers struggle to build an authentic digital brand identity with 46% of respondents saying retailers still have more of a brand personality in-store than online. What’s…