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Engine Group

Spending Power in the “Attention Economy” Brings New Age of Brand Loyalty into Focus

Insights from Engine's Cassandra Reveal New Path to Loyalty Through Engagement and Experience The often underestimated Generation Y has nearly three times as much spending power ($934 billion) as Baby Boomers ($392 billion), with Generation Z ($323 billion) close behind, according to new data released by cultural insights and strategy agency Cassandra, part of Engine Group. The oft-forgotten Generation X leads with a massive spending power of $1.2 trillion. The latest spending power figures and new insights from…

Engine Group to Be Rebranded as Engine to Deliver Data-Driven Marketing Solutions for Brands, Agencies & Publishers

Marketing solutions company Engine Group announced that the company in the US has evolved its business model to be built around integrated, data-driven marketing solutions, The company’s new structure brings its North American business units – ORC International, Deep Focus and Engine Media – under one brand as Engine. At the core of new Engine is its proprietary data platform, Engine Connect. The platform combines client data with Engine’s own proprietary data, including behavioral data from their programmatic media…