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Eric Tejeda

Survey Shows Companies Lose Customers During Online Holiday Promotions Because They Aren’t Collecting Preference Data

PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales totaled $1.05 trillion. Many will miss out on this slice of the retail pie if they don’t listen to their customers preference for receiving e-mail marketing and other communications. A recent survey from PossibleNOW, the leading provider of enterprise consent and…

PossibleNOW Survey Shows Majority of Companies Losing Customers from Insufficient Customer Consent Management Systems

Majority of Companies Still Don’t Realize True Impact Customer Consent Has on their Bottom Line PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced new results of a survey on customer communications consent, which shows many companies still are not properly implementing consent strategies for their organizations and it is costing them customers and lost revenue. Sixty-one percent of companies surveyed said they are either not actively collecting customer consent data,…

New White Paper from PossibleNOW Helps Enterprises Earn Customer Consent to Comply with GDPR Regulations

Customer Consent & Preference Management Are Key to Building Trustworthy Relationships PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced the availability of its latest research white paper: “Earning And Maintaining Consent In The GDPR Era”, a thorough look at what companies and enterprises need to do to secure customer consent and trust through preference management given the new GDPR regulations. The General Data Protection Regulation (GDPR) is a regulation in…