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Ericsson Emodo

Emodo Unveils First-Ever Institution for the Mobile Programmatic Ecosystem

Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute. Emodo Institute is a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness of mobile programmatic advertising. The Institute seeks to help advertisers, agencies, and solution providers master best practices, increase their understanding of…

Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend

Emodo Audiences Uses Carrier Data to Verify Data Accuracy and Improve Targeting at the Outset, Preventing Wasted Ad Spend and Improving Mobile Advertising Return on Investment Ericsson Emodo, Ericsson’s mobile advertising and monetization platform, recently launched Emodo Audiences, making carrier-verified audience solutions available in the US for the first time. The product uses highly accurate data at scale to pre-verify mobile audiences and inventory, then make it available via any major demand-side platform (DSP). It…